As more and more business begin to embrace online social media opportunities it is important to make sure that you have a good understanding of exactly what it is all about and exactly the impact that it can have on your business.

One of the biggest issues with using social media as a marketing strategy is when a business or individual chooses to go heading off like a bull in a china shop without fully understanding the implications or processes of what’s involved in participating in a social network.  For anybody who is new to social media I strongly urge you to watch the video below and then follow it up by reading this great article by Jennifer Laycock – How social media (didn’t) change business.

 
Social Media in Plain English from leelefever on Vimeo.

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