Landing page load time to impact AdWords quality score.

One of the toughest things for a small-business owner to get their head around when using Google AdWords is making sure that they are taking care of the different elements that can increase and decrease the quality score of each advertising campaign.

Over the coming weeks we will go into more detail as to what elements can make a difference in increasing your quality score (and ultimately the amount you have to pay to keep your ads running), but thought that it would be worthwhile referencing a change that Google has announced will be integrated into their quality scoring system in the near future.

When asked why they are doing this the response was as follows:

Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

For more information about this announcement it over to the Google AdWords blog article.