One of the most common questions that we receive when discussing online marketing options with customers is how much is it going to cost to advertise on Google?  It’s never an overly easy question to answer for somebody new to search engine marketing and thankfully Google’s chief economist, Hal Varian, has put together a very straightforward video presentation that explains how Google prices and ranks search ads in the AdWords system based on quality and the bid amount.

You can watch the video here:

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