Think about your approach to email marketing

I thought I would dust off the old blog software and see if it still works… As most of our clients know, we are big fans of email marketing here at eMedia Worx. For a small company that is just getting started, or even a medium company looking to increase sales,...

Google’s gBall finds new ways to penetrate the market

If you were wondering what else Google could do to mine more data and increase their stranglehold on the world, well here is your answer. Googles all new gBall is set to revolutionise the Australian Football world. Its features include tracking you kicking data to...
How much does it cost to use Google AdWords

How much does it cost to use Google AdWords

One of the most common questions that we receive when discussing online marketing options with customers is how much is it going to cost to advertise on Google?  It’s never an overly easy question to answer for somebody new to search engine marketing and...

Setting the Scene – Ballina Info Case Study

As we said in the previous email marketing case study introduction there are certain things that we have done well in the Ballina Info newsletter, and some things that really need improvement. Unfortunately, as much as we would like things to run by themselves, there...
Make your Email Undeletable!

Make your Email Undeletable!

A lot of the time you can get a little bit caught up in the “metrics” of how and why your email marketing campaign is not working, when often you are missing the big picture – if you do not make your email campaign something that people want to read,...

Ballina Info E-mail Marketing Case Study Series

At the end of the day marketing is marketing, you choose a delivery platform, carefully compose your message/offer and hope that it has a positive impact on your business.  Traditionally marketing agencies have concentrated on print media and television to broadcast...
The mystery of online Social Media revealed

The mystery of online Social Media revealed

As more and more business begin to embrace online social media opportunities it is important to make sure that you have a good understanding of exactly what it is all about and exactly the impact that it can have on your business. One of the biggest issues with using...

Online video distribution recommendations for Australians

For anybody starting out distributing Web video a common question is where should I start? In following a previous article the first thing I would recommend is sign up for an account with TubeMogul. TubeMogul will allow you to distribute your online video to a number...
Distribute your online video with TubeMogul

Distribute your online video with TubeMogul

When it comes to online video if you’re not already mixing it into your marketing campaign you really need to consider it. Your Web site visitors are so conditioned to watching television and with increasing uptake of broadband connections the transition to...
Search Engine Spam – What Google Knows!

Search Engine Spam – What Google Knows!

Google knows plenty about the techniques that spammers use to “trick search engines” into thinking that their site is more relevant than others and Matt Cutts ( a Google engineer) gives a great presentation into some of these basic techniques that are...