How much does it cost to use Google AdWords

How much does it cost to use Google AdWords

One of the most common questions that we receive when discussing online marketing options with customers is how much is it going to cost to advertise on Google?  It’s never an overly easy question to answer for somebody new to search engine marketing and...
Make your Email Undeletable!

Make your Email Undeletable!

A lot of the time you can get a little bit caught up in the “metrics” of how and why your email marketing campaign is not working, when often you are missing the big picture – if you do not make your email campaign something that people want to read,...
The mystery of online Social Media revealed

The mystery of online Social Media revealed

As more and more business begin to embrace online social media opportunities it is important to make sure that you have a good understanding of exactly what it is all about and exactly the impact that it can have on your business. One of the biggest issues with using...
Firefox Download Day – Cool For a Number of Reasons

Firefox Download Day – Cool For a Number of Reasons

Some of us nerdy computer type people have a stranger sense of cool than the normal everyday person, but I am going to try and justify that title to you. Yes, you too may find a software update cool if you read this! Firefox Version 3.0 is due for release in the next...
Distribute your online video with TubeMogul

Distribute your online video with TubeMogul

When it comes to online video if you’re not already mixing it into your marketing campaign you really need to consider it. Your Web site visitors are so conditioned to watching television and with increasing uptake of broadband connections the transition to...
Search Engine Spam – What Google Knows!

Search Engine Spam – What Google Knows!

Google knows plenty about the techniques that spammers use to “trick search engines” into thinking that their site is more relevant than others and Matt Cutts ( a Google engineer) gives a great presentation into some of these basic techniques that are...
Reap the Benefits of Email Newsletters Done Right.

Reap the Benefits of Email Newsletters Done Right.

Communicating with your audience is always a challenge – regardless of whether you are aiming at attracting new customers, or keeping your existing customers informed. Although there are a few obstacles to overcome, one of the most successful ways of communicating...
Twitter – What Tha?

Twitter – What Tha?

When it comes to the latest technology or Web services, explaining to those non-technologically minded what it is all about can be a hell of a job.  This is very much the case when it comes to Twitter, a new Web 2.0 phenomenon that has been getting plenty of coverage...
Interesting YouTube Usage Facts

Interesting YouTube Usage Facts

For anybody who still has doubts over the uptake of video online here are some interesting facts about YouTube from the Mercury News. YouTube was the number one video site on the Internet as of January – with 67.5 million unique users in the U.S., according to...
Landing page load time to impact AdWords quality score.

Landing page load time to impact AdWords quality score.

One of the toughest things for a small-business owner to get their head around when using Google AdWords is making sure that they are taking care of the different elements that can increase and decrease the quality score of each advertising campaign. Over the coming...