Setting the Scene – Ballina Info Case Study

As we said in the previous email marketing case study introduction there are certain things that we have done well in the Ballina Info newsletter, and some things that really need improvement. Unfortunately, as much as we would like things to run by themselves, there...

Ballina Info E-mail Marketing Case Study Series

At the end of the day marketing is marketing, you choose a delivery platform, carefully compose your message/offer and hope that it has a positive impact on your business.  Traditionally marketing agencies have concentrated on print media and television to broadcast...

Adding an Alternate E-Mail Account

Anybody who has been online for a while will know that it’s unavoidable not to have the occasional hiccup with your primary e-mail account.  Real problems arise when you only have one e-mail account to fall back on and because of this we highly recommend adding...
NSW Department of Education to use GMail!

NSW Department of Education to use GMail!

In somewhat of a landmark business deal, Google has managed to snare the NSW Department of Educations e-mail services away from Microsoft.  Apparently this is Google’s biggest contract to date in what is said to be a $9.5 million 3-year deal with Google partner...