Firefox Download Day - Cool For a Number of Reasons

Some of us nerdy computer type people have a stranger sense of cool than the normal everyday person, but I am going to try and justify that title to you. Yes, you too may find a software update cool if you read this!

Firefox Version 3.0 is due for release in the next few weeks and includes a number of pretty flash updates that will make their web browser better and more appealing to the computer using audience. If you don’t already know what a web browser is, it is the program you use to surf the internet. Most likely if you fit in this category you will be using Microsoft Internet Explorer, as it is the default web browser in Windows, and is still by far the most popular web browser.

Firefox is an open source program, which tries to focus on being quicker, more secure and most importantly - free to use.

Current figures from the W3Schools website show that IE still holds the majority of the market share, but Firefox is making good inroads into Microsoft territory.

So what is Download Day and why is it cool?

The next big software release, Firefox 3, is due for release in the next couple of weeks and the first reason that it’s cool and exciting is that it is a great program. It is faster and more secure, and it does a great job of rendering well coded web pages - which makes our job as web designers much easier. It also has a lot of cool addons and plugins to give you a more customised browser to suit what you want to do.

The second reason is that the release is coming out in rather a cool and exciting way. The Firefox team is asking everyone to sign up and download the new version on the same day, Download Day, to try and set a world record for the most downloads of a software package in 24 hours. I have never been a part of a World Record attempt that I know of, so I want to give this a good go - even if all I am doing is clicking a button.

The third reason is probably the best reason, as it is the main reason this post is in this blog. The Mozilla Foundation, the company behind Firefox, has harnessed the power of web promotion as well as any company on the internet. Their marketing of the Firefox browser has relied on the users to spread the word on the browser, through blog posts, buttons to put on your website, an active loyal community and a far sprinkling of Anti-Microsoft sentiment. With the cool idea of Download Day, you can see that Mozilla already has a million people willing to download the new version of their software.

It goes to show that with a good product and a little bit of creative thinking, you too can compete with some of the players that pour almost infinite amounts of money into their products over many mediums. As the economic climate starts to become a little tighter, web marketing represents the greatest ‘value for money’ promotion that you can find.

So that’s it - cool, huh? Well… maybe it was not that convincing, but go to the Spread Firefox website and check out the Download Day website anyway. At the very least check out what all the fuss is about.

Australians Opting to Get Their News Online

As somebody who spends a fair bit of time online I am not in the least bit surprised about some recent statistics that have been released by a leading online competitive intelligence service - Hitwise. Hitwise has announced that News and Media - Print Web sites have experienced a solid 17.6% increase market share of visitors between April 2007 and April 2008.

The leading News and Media websites through to April 2008 were the Sydney Morning Herald (14.25%), The Age (10.39%), The Herald Sun (5.81%), The Daily Telegraph (3.62%), and The Australian (3.4%). It is interesting to note that the leading traffic driver to these websites was Google (13.34%) followed by nine MSN (3.11%). This is a really strong indication that a large majority of Web site users rely heavily on search engines as their news source.

Another interesting statistic coming out of the Hitwise report was the increase in growth of Web site traffic that is being referred from the social networking sites of Facebook and Digg to these News and Media portals.

I think that it further strong evidence at the demise of the traditional newspaper. Personally I still like to look at the newspaper but I find that the information that I’m reading is becoming very quickly outdated in comparison to the speed at which a News and media Web site can publish news stories.

 

Using Google Analytics to Avoid an Economic Downturn

The old saying goes that if America sneezes everybody gets a cold and with the US economy teetering on a recession and the Australian reserve bank pushing up interest rates to fight inflation we are bound to see a significant downturn in the Australian economy and consumer confidence. Read more

Protecting Yourself from Online Scams

An unfortunate facet of modern society is the amount of people that are quite prepared to fraudulently rip off unsuspecting (and often overly trustworthy) small-business owners.  With the Internet still being such a new phenomenon that many people still don’t feel confident with there is no end of scam artists lining up to fleece your hard earned savings.

A great resource that the Australian government has put together is a website called Scam Watch.  This Web site provides Australians with a wealth of information regarding current scams that they are aware of.  A couple of handy tips that they provide for protecting yourself from on-line fraudsters include:

E-mail Best Practices

• Do not open suspicious or unsolicited emails (spam): delete them.
• Do not click on any links in a spam email, or open any files attached to them.
• Never call a telephone number that you see in a spam email.
• NEVER reply to a spam email (even to unsubscribe).

Protecting yourself on the Internet

• If you want to access an internet account website, use a bookmarked link or type the address in yourself: NEVER follow a link in an email.
• Install software that protects your computer from viruses and unwanted programs and make sure it is kept up-to-date.Beware of free websites and downloads (such as music, adult sites, games, movies). They may install harmful programs without you knowing.
• Check the website address carefully. Scammers often set up fake websites with very similar addresses.
• Never enter your personal, credit card or online account information on a website that you are not certain is genuine.
• Never send your personal, credit card or online account details through an email.
• Try to avoid using public computers (at libraries or internet cafes) to do your internet banking.
• Do not use software on your computer that auto-completes online forms. This can give internet scammers easy access to your personal and credit card details.
• Choose passwords that would be difficult for anyone else to guess.

The best advice I can give you is to always be sceptical of anything that turns up unexpected and make sure that you keep your virus and spyware software completely up-to-date.

If anybody else has any tips or advice on protecting yourself online please feel free to chime in through the comment section below.

Google AdSense Update Sign in Routine

We have been using Google AdSense on a number of Web properties for a few years now and find it a pain free solution to earn a few extra dollars from advertising.  It’s been a couple of weeks since last signing in to check on my account and upon doing so was happy to see that Google has finally incorporated AdSense into their all in one Google account structure.

This means that you are now able to access AdSense from the same account login details as you do for there are other services (such as AdWords, Gmail, Analytics etc).

Online Reputation Monitoring Tool

Online reputation management expert Andy Beal has just released a new tool that makes monitoring your personal or business reputation much easier.  Read more