Case Study: Tracey Trezise

Tracey Trezise is a freelance hairdresser who specialises in hairdressing for weddings. Tracey was looking for an online presence to showcase her work for brides-to-be as well as provide a means to contact her and make enquiries online.

Tracey chose design AB001 and after we added her logo, colours and images it becomes Hers! Tracey ’s new site is a perfect example of how different your own site can look using one of our template designs. Tracey also added a SimpleViewer Gallery from our Extras.

This is what Tracey had to say. “I had been contemplating putting together a web site for a little while, and I had all the information I wanted to use I just needed the brains to put it together, that’s when I found Louise and the team at eMW. I choose to use one of their templates with an extra add on for my gallery page. I am very happy with the way it all turned out. Thanks to eMW for helping my business grow.”

We were as delighted as Tracey to see what a complete contrast to the original design her site became. Take a peek at her new web site and see for yourself.

Reap the Benefits of Email Newsletters Done Right.

Communicating with your audience is always a challenge – regardless of whether you are aiming at attracting new customers, or keeping your existing customers informed. Although there are a few obstacles to overcome, one of the most successful ways of communicating with your customers is through an email newsletter.

But how do you go about it? Email has never been easier to send, but at the same time it is becoming increasingly difficult to get the message through. Spam filters will block you at every opportunity, and if you do succeed, the time restraints of the modern day consumer means your carefully crafted newsletter could end up straight into the Recycle Bin.

It may seem that this is all too much, but consider the advantages. An email list is a valuable thing, representing a highly targeted market for your product. People have actively made the choice to receive your email newsletter, so right from the start they are willing to hear what you have to say. Additionally, people don’t have to make the effort to seek out your information online or through other media. With one click, users can open your newsletter and (if done right) can quickly see all that you have available.

Another major benefit of focusing your marketing efforts on the newsletter is the direct feedback you can achieve. As with so much of your online marketing effort, analytics programs can almost instantly tell you whether your are heading in the right direction or whether you need to rethink your marketing plan. Try getting that from television or the newspaper.

In the next few weeks we will publish a few articles that will steer you in the right direction, helping you get your email marketing campaign up and running with as little drama as possible, and show you that email communications done right will help give you a competitive edge in the market place.

Twitter - What Tha?

When it comes to the latest technology or Web services, explaining to those non-technologically minded what it is all about can be a hell of a job.  This is very much the case when it comes to Twitter, a new Web 2.0 phenomenon that has been getting plenty of coverage of late.

So what is Twitter?  Well like a lot of people it’s taken me a while to get my head around it and the video below was one thing that really cemented my thoughts as to what Tweed is all about!