Think about your approach to email marketing

I thought I would dust off the old blog software and see if it still works… As most of our clients know, we are big fans of email marketing here at eMedia Worx. For a small company that is just getting started, or even a medium company looking to increase sales,...

Google’s gBall finds new ways to penetrate the market

If you were wondering what else Google could do to mine more data and increase their stranglehold on the world, well here is your answer. Googles all new gBall is set to revolutionise the Australian Football world. Its features include tracking you kicking data to...
How much does it cost to use Google AdWords

How much does it cost to use Google AdWords

One of the most common questions that we receive when discussing online marketing options with customers is how much is it going to cost to advertise on Google?  It’s never an overly easy question to answer for somebody new to search engine marketing and...

Setting the Scene – Ballina Info Case Study

As we said in the previous email marketing case study introduction there are certain things that we have done well in the Ballina Info newsletter, and some things that really need improvement. Unfortunately, as much as we would like things to run by themselves, there...
Make your Email Undeletable!

Make your Email Undeletable!

A lot of the time you can get a little bit caught up in the “metrics” of how and why your email marketing campaign is not working, when often you are missing the big picture – if you do not make your email campaign something that people want to read,...

Why use Gmail?

I changed over to Gmail a few months ago and I love it! There are many reasons why I prefer Gmail and the two most important aspects for me, are; I can access my mail from Gmail “web based email” rather than off the server. I have a number of email...

Ballina Info E-mail Marketing Case Study Series

At the end of the day marketing is marketing, you choose a delivery platform, carefully compose your message/offer and hope that it has a positive impact on your business.  Traditionally marketing agencies have concentrated on print media and television to broadcast...

When you need Stock Photos for your website

Sometimes you just can’t seem to find the right photos for your website. Where do you begin? There are a number of member generated stock image sites that we recommend that provide professional images at reasonable prices. These are Royalty Free images but still...

Adding an Alternate E-Mail Account

Anybody who has been online for a while will know that it’s unavoidable not to have the occasional hiccup with your primary e-mail account.  Real problems arise when you only have one e-mail account to fall back on and because of this we highly recommend adding...
NSW Department of Education to use GMail!

NSW Department of Education to use GMail!

In somewhat of a landmark business deal, Google has managed to snare the NSW Department of Educations e-mail services away from Microsoft.  Apparently this is Google’s biggest contract to date in what is said to be a $9.5 million 3-year deal with Google partner...